Beer, Motorcycles and Cigars — Beer, Bikes and Butts

An American beer company is opening a brewery in China.  It’s the first time this company built a brewery from scratch outside the United States.  China represents both a major challenge and a tempting opportunity for brewers: Per capita beer drinking is low and tough competitors abound, but what a huge market to crack!

But here is the quote that caught my eye:

“Our mission is to become the most profitable and efficient brewer in China,” YR Cheng, president of the new China brewery was quoted as saying.  During the interview, he said nothing about the quality of the beer, or expressed any excitement in bringing a new beer to China. 

Can you guess the beer?  Budweiser, of course.

Posted on March 15th, 2009 by Aaron Morris
Filed under: Beer, Beer Facts, Beer History